Nonsatiation is a term used in Economics to describe a state of overconsumption that benefits those controlling Capital. In the Age of Information or the Age of the Internet, the product, as we all know, is Attention. Hip-hop artists Juma Music X JPRiZM have recently released their new track ‘Never Enough’ which creatively & musically defines the drawbacks of this Age.
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The reasons why modern Capitalists are billionaires are human cravings, the longingness, and their need to feel satiated by others’ attention. Relationship with self compromised for invisible connections with faceless others.
Lyrics like, “I am looking for Love and she is looking for Likes”, say a lot about the meaning of the song ‘Never Enough’. “I show you sunshine and a good time and it’s not never enough. Nothing less than love and affection and its not not never enough”, hits hard. Juma Music X JPRiZM has blended rhythm, poetry, and social commentary that stands out in the crowd. ‘Never Enough’ with its intrinsic beats and intricate wordplay is an absolute ‘can’t get enough’. The song is an artistic flow of the creator’s personal experience that delves into the dejection within relationships that have been overcrowded by attention-seeking behavior in today’s time.
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JPRiZM crafts a beat that blends the classic boom-bap style with a fresh, modern edge while the xylophone’s tropical-like tones infuse a relaxed feel into the track. It’s the kind of beat that makes you nod along while still engaged in the day’s activity. The production is light enough to let JUMA’s voice shine.
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